Lions 2011

GRAND PRIX 2011

Nike "Write the future" (Wieden+Kennedy Amsterdam)

FILMS GOLD LIONS

Heineken "The entrance" (Wieden+Kenney Portland)

CARLTON DRAUGHT "Slo Mo" (Clemenger BBDO)

H2OH! DRINK "Braids" (BBDO Argentina)

AXE FULL CONTROL "Premature Perspiration " & "Bowling" (PONCE Buenos Aires)

OTRIVIN NASAL SPRAY "Classroom craft" (SAATCHI & SAATCHI Switzerland)

PUMA SOCIAL CLOTHING "AFTER HOURS ATHLETE" (Droga5 NY)

Volkswagen "The Force" (DEUTSCH INC. Los Angeles)

CHRYSLER "Born on Fire" (WIEDEN+KENNEDY Portland)

AMIS Insurance "Office" (OGILVY MEXICO)

DEEP SILVER "DEAD ISLAND TRAILER" (DEEP SILVER Planegg Munchen GERMANY)

SKITTLES "Touch the rainbow" (BBDO CANADA Toronto CANADA)

GOOGLE Chrome "Speed Test" (BBH New York)

GOOGLE "DEMO SLAM: CHUBBY BUNNY" (GOOGLE INNOVATIONS JOHANNES LEONARDO New York)

GRAND PRIX FOR GOOD

SCOPE DISABILITY AWARENESS "SEE THE PERSON" (LEO BURNETT Melbourne)

GRAND PRIX TITANIUM & INTEGRATED

BING/JayZ "DECODE JAY-Z WITH BING" (DROGA5 New York)

TITANIUM & INTEGRATED GOLD LIONS

VOLKSWAGEN "The speed camera Lottery" (DDB Stockholm)

Kandia Dulce chocolate bar "American Rom" (McCann Erickson Romania)

OLDSPICE "THE MAN YOUR MAN COULD SMELL LIKE" (WIEDEN+KENNEDY Portland)

GRAND PRIX CYBER

GOOGLE/ARCADE FIRE "THE WILDERNESS DOWNTOWN" (GOOGLE CREATIVE LAB New York)

OLD SPICE "Response" (Wieden+Kennedy Portland) – voir plus haut

INNOVATIVE THUNDER "Pay with a tweet" (R/GA New York)

GOLD CYBER

Road Safety Awareness "Unbearable/Insoutenable" (Lowe Strateus Paris)

FOOT LOCKER "SNEAKERPEDIA" (SAPIENTNITRO London)

UNIQLO "Lucky Line" (Dentsu Tokyo)

GOOGLE "Art Project" (Google Mountain)

IKEA "LULLABIES" (FORSMAN & BODENFORS Gothenburg)

http://demo.fb.se/pr/ikea/lullabies/

STATIONARY "Wall of fame" (KEMPERTRAUTMANN Hamburg)

RENAULT ESPACE "360°" (Publicis Conseil Paris)

YOUTUBE "Life in a day" (Toaster London)

HEINEKEN "STARPLAYER" (AKQA London)

PRESS GRAND PRIX

SAMSONITE "Heaven & Hell" (JWT SHANGHAI)

(clic to enlarge)

GOLD LIONS PRESS

SHIELDTOX "CHAMELEON & FROG" (Euro RSCG BANGKOK)

TABCIN COUGH "Match" Y&R BUENOS AIRES ARGENTINA

Volkswagen "PAINT BUCKET" (GRABARZ & PARTNER Hamburg)

Pictionnary "Jet Fighter"(Ogilvy Malaisia)

BILLBOARD MAGAZINE "Jimi Hendrix" (Almapbbdo, Sao Paulo)

VOLKSWAGEN RESPONSIBLE DRIVING "Swing" (DDB ARGENTINA)

GREENPEACE CAR FREE DAY "Melt" (LEO BURNETT Hong Kong)

BUND ENVIRONMENTAL AWARENESS "BROWN BEAR" (SCHOLZ & FRIENDS BERLIN)

GRAND PRIX LIONS ACTIVATION / PROMO

Kandia Dulce chocolate bar "American Rom" (McCann Erickson Romania)

ACTIVATION / PROMO GOLD LIONS

WWF "Save as .wwf" (DDB Singapore)

4th Amendment "Underwear" (Boulder, Colorado, USA)

A line of underclothes printed with a propietary metallic ink that displays any designed image or message on a TSA scanner screen

Starhub Pte (Online music store) "Musical Fitting Rooms" (DDB Singapore)

GRAND PRIX DIRECT LIONS

Kandia Dulce chocolate bar "American Rom" (McCann Erickson Romania)

GOLD LIONS DIRECT

ESTRELA TOYS "COME BACK FERRORAMA" (DDB BRASIL São Paulo)

HUMAN RIGHT WATCH "BURMA" (JWT New York)

COCA COLA "THE FRIENDSHIP MACHINE" (OGILVY ARGENTINA Buenos Aires)

OLD SPICE "RESPONSE CAMPAIGN" (WIEDEN+KENNEDY Portland)

GRAND PRIX LIONS PR

NATIONAL AUSTRALIA BANK "Break up" (Clemenger BBDO Melbourne)

GOLD LIONS PR

Mercedes Benz "Tramp a benz" (Jung Von Matt)

http://www.canneslions.com/work/pr/entry.cfm?entryid=17634&award=2&keywords=

IBM "Watson" & Jeopardy Challenge (OGILVY & MATHER New York, USA)

KEEP A CHILD ALIVE "Digital Death" (TBWA\CHIAT\DAY New York, USA)

DURAND ACADEMY "Shine a light on opportunity" (London, UK)

http://www.canneslions.com/work/pr/entry.cfm?entryid=20195&award=2&keywords=

GM CHEVROLET  "Taxi Drivers’ University" (Sancho BBDO Bogota, Colombia)

http://www.canneslions.com/work/pr/entry.cfm?entryid=22334&award=2&keywords=

SKANKPLAY "Skank’s Newest Song" (Don’tTryThis, São Paulo, Brazil)

DIAGEO "Water Mark" (Leo Burnett Sydney Australia)

http://www.canneslions.com/work/pr/entry.cfm?entryid=21925&award=2&keywords=

ELECTROLUX "Vac from the sea"(PRIME PR Stockholm, SWEDEN)

GRAND PRIX OUTDOOR LIONS

BING "DECODE JAY-Z WITH BING" (DROGA5 New York, USA)

GOLD LIONS OUTDOOR

TOSHIBA CORPORATION "WITH 10 YEARS OF LIFE" (DENTSU Tokyo)

SAMSONITE "Heaven & Hell" (JWT SHANGHAI)

HARVEY NICHOLS "AIRHORN" (Y&R DUBAI)

GOOGLE VOICE SEARCH MOBILE APP "Say it to get it" (BBH London)

GRAND PRIX MEDIA LIONS

TESCO "HOMEPLUS SUBWAY VIRTUAL STORE" (CHEIL WORLDWIDE Seoul, KOREA)

MEDIA GOLD LIONS

IWATE NIPPO "YOUR HAPPY NEWS IS OUR TOP STORY" (HAKUHODO DY MEDIA PARTNERS Tokyo)

SPORTSCHECK "SPORTY VOUCHERS" (OGILVY FRANKFURT, GERMANY)

http://videosostav.ru/swf/player640387.swf?fname=87cb26f0d002e2677ee522b4af9ad317

SportScheck Sporty Vouchers

EUROPCAR "CRUSH HOUR" (OGILVY France)

KINDER "The Missing Child" (KEMPERTRAUTMANN Hamburg, GERMANY)

NISSAN / SONY PLAYSTATION "GT ACADEMY" (MANNING GOTTLIEB OMD London)

IRN BRU "BRUZIL" (PHD London, UK)

NIKE "NIKE CITY CUP" (MPG Mexico)

WWF "SAVE AS WWF FORMAT" (DDB Singapore)

FIDELITY INVESTMENTS "FOLLOW THE GREEN LINE" (MPG Boston, USA)

DURACELL "20 PERCENT MORE" (STARCOM MEDIAVEST GROUP San Juan, PUERTO RICO)

GARNIER L’OREAL "THE WORLD’S FIRST NEWSPAPER ON 100% RECYCLED NEWSPRINT" (LODESTAR UM Mumbai, INDIA)

http://bcove.me/le1yfvex

KAIZERS ORCHESTRA "HEARTBREAKER<3" (ANORAK Oslo, NORWAY)

BRAND COLLECTIVE "JUNE 16TH 2014" (OGILVY PUBLIC RELATIONS WORLDWIDE Tunis, TUNISIA)

Pour conclure une présentation par The Social Practice sur les tendances de ce dernier palmarès cannois

12 Trends from Cannes 2011

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